£46.99
Rhubarb & Custard: Witching Hour – 37% ABV | Limited Edition
Pickup available at The Rum Infusionist - HQ
Usually ready in 1 hour
✓ Dispatched next working day (weekday orders)
✓ Free UK delivery on orders over £100
✓ Small-batch — made and bottled in Sussex
Something went wonderfully wrong.
One batch of our Rhubarb & Custard drew far darker than it had any right to be — the colour of a midnight sky. The beetroot we colour it with — colour only, it adds no flavour — arrived at a strength we had never seen. We dosed it the way we always do, and what came out of the tank was almost black.
Tom's dad took one look and called it a witches' brew. The name stuck.
Same tangy rhubarb. Same soft custard sweetness. A colour we have not been able to repeat since — so rather than waste it, we are bottling it as a one-off at 37% vol.
Sharp forced rhubarb up front, thick vanilla custard through the middle, then a long sweet-tart finish. Far softer than it looks.
A note on the beetroot: beetroot is used here purely as a natural colouring. It is not a flavour ingredient and you will not taste it — this is the same Rhubarb & Custard you already know, in a colour that happened once.
Neat over one big rock of ice. Or long, with ginger ale and a wedge of lime.
Every bottle is individually numbered, No. 001 of 350 through to the last one. This is a single accidental batch: when it is gone, it is gone, and we genuinely cannot make it again.
Flavoured spirit drink. UK Chief Medical Officers advise adults not to regularly drink more than 14 units a week. Please drink responsibly.
Something went wonderfully wrong. One batch of our Rhubarb & Custard drew almost black — the colour of a midnight sky. Same recipe, same flavour, a colour we have never been able to repeat.
The colour does half the work — everything you build with it looks extraordinary.
Sweeter and softer than the colour suggests — treat it like the original.
The short version of a very purple afternoon.
The way the label tells you to drink it.
The long one, and a genuinely startling colour.
The beetroot concentrate we use for colour turned up at roughly five times its usual strength. Nothing on the drum said so, and there is no way to tell by looking at it.
It was measured in exactly as it always is. What drew off was not the usual pink — it was almost black, with a deep purple glow when you held it to the light. Same rhubarb, same custard, entirely different bottle.
Rather than pour away a perfectly good batch, we bottled it at 37% vol and numbered it one at a time, No. 001 through No. 350, at our distillery in Hailsham.
Barely. It is the same recipe — sharp forced rhubarb, thick vanilla custard, a long sweet-tart finish. It is bottled a little stronger at 37%, which gives it slightly more depth, but if you love the original you will recognise this immediately.
The beetroot concentrate we colour it with arrived far stronger than normal and was dosed as usual. That is the whole story — no extra ingredients, nothing added to make it look like this. It is the same colouring, just a great deal more of it than we intended.
The beetroot is there for colour only. It adds no flavour — what you taste is rhubarb and custard, exactly as always.
No. Beetroot is used here purely as a natural colouring and contributes no flavour of its own — there is nothing earthy about it. Poured blind alongside the original, it tastes like Rhubarb & Custard: sharp forced rhubarb, thick vanilla custard, a long sweet-tart finish.
This is a pre-order. Bottles dispatch from Monday 5th October 2026. Please note we do not ship part orders — if you order Witching Hour alongside other items, the whole order travels together once it is ready.
We can't. We have tried to repeat the colour and not managed it. This is one batch of 350 numbered bottles and there will be no second run.
No — the original Rhubarb & Custard is 30% vol, this is 37% vol. It carries the extra colour and depth better, and it stands up in a long serve.
Small-batch • Family-made • Sussex
Something went wonderfully wrong.
One batch of our Rhubarb & Custard drew far darker than it had any right to be — the colour of a midnight sky. The beetroot we colour it with — colour only, it adds no flavour — arrived at a strength we had never seen. We dosed it the way we always do, and what came out of the tank was almost black.
Tom's dad took one look and called it a witches' brew. The name stuck.
Same tangy rhubarb. Same soft custard sweetness. A colour we have not been able to repeat since — so rather than waste it, we are bottling it as a one-off at 37% vol.
Sharp forced rhubarb up front, thick vanilla custard through the middle, then a long sweet-tart finish. Far softer than it looks.
A note on the beetroot: beetroot is used here purely as a natural colouring. It is not a flavour ingredient and you will not taste it — this is the same Rhubarb & Custard you already know, in a colour that happened once.
Neat over one big rock of ice. Or long, with ginger ale and a wedge of lime.
Every bottle is individually numbered, No. 001 of 350 through to the last one. This is a single accidental batch: when it is gone, it is gone, and we genuinely cannot make it again.
Flavoured spirit drink. UK Chief Medical Officers advise adults not to regularly drink more than 14 units a week. Please drink responsibly.
✅ Family-run distillery (Sussex)
✅ Small-batch, flavour-first
✅ Tracked UK delivery
✅ Great for gifting
Please drink responsibly.
Why people buy from you: it feels more thoughtful, more premium, and more memorable than a generic alternative.
Why you’ll love it
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👨👩👦 Family-made
Crafted by Tom, Graeme & Peter in Sussex.
🌿 Natural flavour
Real ingredients, flavour-first.
🚚 Tracked delivery
Packed safely & dispatched quickly.
🎁 Giftable
Perfect for birthdays, parties and treats.
Orders placed before 12pm usually dispatch the same or next working day (Mon–Fri). Tracked UK delivery.
We pack orders carefully. You can add a note at checkout and we’ll do our best to help.
We’re a Sussex family business focused on bold flavour. Small batches, real ingredients, and we taste everything.
Some products contain alcohol or traces of alcohol. Always check the product page and enjoy responsibly.
Small batches don’t hang around for long — if you like the sound of it, grab it today.
Add to basket →Please drink responsibly.
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